Deriv Recognised as “Most Innovative Broker - MEA” at Dubai iFXEXPO 2025

Deriv was awarded “Most Innovative Broker—MEA 2025” at the Dubai iFXEXPO. This recognition highlights Deriv’s steadfast commitment to driving innovation, building trust, and delivering exceptional service to its clients and partners worldwide.

With over 25 years of industry experience, Deriv has cemented its position as a global leader by making trading more accessible through a broad portfolio of platforms, products, and state-of-the-art solutions. The company’s focus on innovation has propelled advancements in AI integration across all aspects of its business.

A significant part of Deriv’s recent efforts involves adopting low-code platforms to streamline workflows and enhance team autonomy. These tools have played a pivotal role in reducing development timelines, enabling faster iterations and improvements in projects such as website enhancements and user onboarding. This strategy has been vital in tackling challenges related to legacy systems while fostering innovation across teams.

This recognition arrives at a crucial juncture for Deriv as it embarks on a transformative mission to establish itself as an AI-first organisation. Rakshit Choudhary, Co-CEO of Deriv, shared the company’s vision: “In 2025, our focus will be on embedding AI into the DNA of every department and empowering our teams to build their capabilities. We plan to use AI to automate tasks, leverage data analysis, streamline processes, and scale smarter.”

AI will play a central role in Deriv’s future strategy, optimising core operations such as compliance, recruitment, and overall operational efficiency. The company is also exploring AI-powered innovations to develop and deploy new products that enhance its offerings.

Prakash Bhudia, Head of Product and Growth at Deriv, emphasised the significance of the accolade: “Being named ‘Most Innovative Broker - MEA’ is a testament to our relentless pursuit of excellence. This award underscores our mission to empower traders with intuitive, cutting-edge solutions while ensuring a seamless, trustworthy trading experience.”

Deriv’s recognition at the iFXEXPO serves as a milestone in its journey to redefine the trading landscape through technological advancements and unwavering dedication to its clients.

About Deriv

For 25 years, Deriv has been committed to making online trading accessible to anyone, anywhere. Trusted by over 2.5 million traders worldwide, the company offers an expansive range of trade types and boasts over 200 assets across popular markets on award-winning, intuitive trading platforms. With a workforce of more than 1,400 people globally, Deriv has cultivated an environment that celebrates achievements, encourages professional growth, and nurtures talent development, which is reflected in its Platinum accreditation by Investors in People.

Press contact

[email protected]