GameStop is considering investing in Bitcoin and other cryptocurrencies.

GameStop, a retailer specializing in video game sales, is exploring the possibility of investing in Bitcoin and other cryptocurrencies as part of a broader strategy to invest in alternative asset classes and diversify its investment sources.

Sources indicated that the company has not yet made a final decision and is still in the evaluation phase to assess how appropriate this move would be for its business.

In a related context, GameStop's CEO, Ryan Cohen, posted a picture of himself on the X platform with Michael Saylor, Chairman of MicroStrategy, the largest Bitcoin-holding company. However, sources confirmed that Saylor is not involved in GameStop's study of cryptocurrency investments at this time.

GameStop launched a cryptocurrency wallet in 2022 that allowed users to manage non-fungible tokens, but it shut down the service in 2023 due to "regulatory uncertainty."

It is worth noting that GameStop's potential entry into the world of digital currencies could attract new investors and enhance the company's image as an innovator. The shares of GameStop (GME) rose by almost 6% in pre-market trading on Friday after the announcement of possible investment in cryptocurrencies.

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